Manufacturers Representative Agency

Retail, RV, Marine, Automotive, Truck, Specialist Vehicle United Kingdom, EMEA and APAC Export and business development for the UK EMEA market sector

JDalton agencies Company Profile

  • Over 25 years industry experience representing leading SUPPLIERS including Shakespeare, Seafarer, Whale Water Systems, WAECO and Dometic.

  • Increasing sales by range building, developing strong working relationships with customers throughout the marine, rv , automotive, truck and specialist vehicle building sectors.

  • Working closely with specialist builders, wholesalers, retailers and installing dealers introducing products, I have been extremely successful in delivering extensive sales growth by focusing on what is strategically important to each customer. Achieving significant growth by range building with select products manufactured by the companies I represent.

  • Delivering significant sales growth for my customers businesses

  • Seeking out key decision makers, and personnel who also play a key part and also influence decisions.

  • Ensuring customers are fully engaged with your product, providing training on the unique selling benefits instilling customers confidence to successfully sell on and retain business, or install your product.

Specialist sales agency business for OEM and Aftermarket SUPPLIERS in the following market sectors

Specialist sales agency business for OEM and Aftermarket SUPPLIERS in the following market sectors

  • Marine

  • RV

  • Automotive

  • Truck

  • Specialist vehicle builders

• UK market status and competitor reports

• Customer, prospect or strategic product sales focus, according to the manufacturers or distributors business budgets and objectives.

• Range building activities with existing customers, recruiting new customers.

• Business development with qualified decision makers, one two one or group meetings with key objectives.

Supplier Distributors customers in the United Kingdom, Island Of Ireland

  • Marine

  • AquafaxLtd

  • ArleighInternational –Midland Chandlers

  • Bainbridge Marine

  • Marathon Leisure

  • Seago

  • A R Peachment

  • •Union Chandlery

  • CH Marine

RV

  • MiriadProducts Ltd

  • Pennine Leisure Supplies

  • Grove Products

  • ArleighInternational Nova Leisure

  • E T Riddiough

  • DanfastLtd

  • Rose & Company

  • Johnnie Longden

  • Bee Frampton

  • Grass Routes Leisure

Retailing customers in the United Kingdom, Island Of Ireland

  • Marine

  • Windward Marine Force Four

  • Marine Superstore

  • You Boat

  • Marinestore

  • National database of independent offshore marine chandlers

  • National database of independent inland waterways chandlers

RV

  • TowsureProducts Ltd

  • Go Outdoors

  • All independent camping retailers

  • All key independent caravan retailers

  • All key independent motorhome retailers

  • All key independent caravan and motorhome installing dealers

JDALTON AGENCIES Company Profile Tariffs

• Monthly retainer, based on an agreed level of hours per week, per month. with key projects and objectives

• Commission from existing customers to be managed within the territory, and any new business, payable monthly in arrears, turnover targets can be negotiated.

• General transportation and accommodation expenses for UK visits included

• Other travel expenses including review meetings, overseas customer or factory visits chargeable at cost.

Profile

Positive, result driven sales director, with a proven track record in business retention and development. Specialised in working with manufacturers gaining excellent product and process knowledge. Establishing the most effective routes to market, appointing and training specialist builders, wholesalers, installers and retailers throughout rv, marine,automotive,and truck. Designing and implementing aftermarket and aftersales premium customer programmes ensuring added value to engage, inspire and retain key customers. Delivered market sector development strategies. Has a good understanding of P&L (net sales, local and integrated profit, taxation, sales administration, marketing, all other overheads to Ebit). Enjoy motivating, training & building confidence in staff to deliver effective results. Believe in planning and preparation, working hard but smart with clear customer-product range objectives. Experience in budget planning, identifying strategic products as major contributors to existing and new customer sales. Agreeing a strategy with timings and objectives in a consultative way with a team, to get the best results whilst respecting and acknowledging talents and expertise within any existing team.

Experience

DOMETIC UK Ltd 2008 to October 2017, RV Aftermarket sales manager from 2008, promoted to Director of aftermarket sales in 2013. Aftermarket then consolidated to encompass full budget & marketing responsibility for each division including RV, marine, truck, automotive, & retail markets. B2B and B2C event and exhibition planning.

In this position I had twelve direct reports including four field sales, five sales coordinators, internal business development coordinator, an aftersales manager, and national installation training executive. Annual appraisal and objective setting always carried out.

Management of the companies Aftersales service partner network (seventy mobile engineers) with a dedicated activity programme, rules of engagement and charge back tariff.

Significant growth from key account introductions. Miriad Products, Danfast Ltd, Grass Routes Ltd, Tesco, Robert Dyas, Lakeland Go Outdoors, CNH IVECO, MAN, SCANIA and DURITE.

Established key customer groups in each division for the sales executives to develop with clear range building objectives. Success with specialist wholesalers, svo converters and premium partner retailers.

EMEA product development and market steering committee member for RV.

Sales achieved
RV/AM : 2008 - £3.5m to 2013 - £7.2m
Aftermarket : 2014 - £11.4m to 2016 - £13.7m

Experience

WAECO International GmbH

WAECO UK Sales Manager 2001 to 2008 Responsible for attaining the annual budget for the company including automotive, truck, marine and rv. Sales achieved 2001 £750k to £3.5m in 2007

Some examples of customer introduction and development with significant growth from key customers including

Sunseeker International
(achieved exclusive supply of specialist integrated refrigerators and cooling kits in 2002, still in place today)

Princess MotorYachts,
(achieved significant sales growth of refrigerators and cooling kits from 2002 to 2008)

Gordon Equipment Ltd
(established as our automotive aftermarket distributor in 2003)

Quest Leisure Products
(established as RV aftermarket wholesaler portable cooling products in 2005)

Arleigh International
(established as Marine inland waterways aftermarket distributor in 2002)

Aquafax Ltd
(established as Marne Offshore distributor in 2005)

Whale Water Systems Ltd

UK Key Account Manager Responsibility for key account development oem and aftermarket, significant growth achieved with key customers such as Bailey Caravans, Auto sleeper, Auto-trail, Unipart Leisure and Marine, Grove Products, E T Riddiough and BCA Pennine Leisure Group.

Significant contribution to the company’s growth through the development of underperforming accounts with strategic range building success during this period.

Some examples of customer introduction and development with significant growth from key customers including

Joy & King
significant growth with whale systems, aquasource, filters & spare parts 1997-2000

E T
significant growth with aquasource, pumps, filters & spare parts 1997-2000

Pennine Leisure Supplies
as above 1997-2000

Bailey Of Bristol
significant growth with faucets throughout Ranger, Pageant & Senator series 1998-2000

Auto-Trail
negotiated exclusive supply of pressure pumps and push fit plumbing from flexible pipe in 1998

Auto-Sleeper
negotiated pressure pumps 1999-2000

Lunar Caravans
significant growth in faucet sales 1998-2000

Company’s growth rate between this period £6.5m to just under £10m.

Head hunted by WAECO International for a role at WAECO UK

1993 - 1995 Seafarer International (Portsmouth) Ltd part of Finder Electronics Group.

Manufacturer of marine electronic navigation equipment, Finder Electronics a sub-contract manufacturer of conventional and surface mount pcb assemblies, distributor of military relays to blue chip companies such as Motorola, Marconi Appointed as UK sales manager for Seafarer, promoted to General Manager in late 1993, Invited to become a director and shareholder 1994.

Finder Electronics experienced financial difficulty in 1995 damaging Seafarer’s cash flow & viability.

Some examples of customer introduction and development with significant growth.

Shoreline Cruisermart
Key retailer appointed for depth sounders in 1994

Pumpkin Marine
Key retailer appointment for depth sounders and 100 series digital instruments in 1993

CetrekInternational
PCB customer for Finder Electronics sub contract manufacturing

Sowester
Appointed as national distributor for depth sounders and 100 series digital instruments

Champion Marine
Appointed as distributor for Italy

LankhorstTaselaar
Appointed as distributor for NL

LankhorstHohorst
Appointed as distributor for Germany

Distributors appointed
Spain and Greece

Relinquished my shares in 1995, Joined Munster Simms Eng Whale Water Systems in 1995 as Key Account Manager for Marine & RV products for the UK.

1989-93
VTronix Ltd (Poole).

manufacturer of marine & automotive antennas, ac/dc power supplies, and dc/dc voltage converters. Appointed as UK sales manager. Sales success included antenna contracts awarded at Sealine International, Princess Yachts & Fairline Boats. Significant export sales growth in Germany with H E Eissing GmbH. Sales of power supplies for a private mobile radio, band three and cellular contracts via leading mobile communication manufacturers including Marconi, Phillips Telecom, and operators such as West Midlands Travel. Made redundant when the company decided to restructure the business, and work with exclusive national wholesalers circumventing the need for their own national sales team.

1984-1989
R Moore and Sons (Wroxham, Norfolk)

yacht and racing dinghy manufacturer. Appointed as sales assistant for new and used boat sales, accessories and spare parts.

Training Experience

BMF: retail & merchandising

  • Solent Business School: handling objections & closing sales

  • Dorset Business School: personal selling skills

  • Dale Carnegie: effective speaking and human relations

  • Dale Carnegie: effective selling skills

  • Institute of Marketing: finance and accountancy for non-financial managers

  • Kingston Maurwood College: entry level Microsoft excel

  • Kingston Maurwood College: entry level Microsoft power-point

  • Dometic Academy: Product training, frigo air-conditioning, air conditioning stations, battery management chargers and inverters

Qualifications

CSE English Language, Literature, Woodwork and Motor Vehicle Studies

Referees

Tim Shaw

Former Managing Director of Dometic UK Ltd
Email: v6trs@btinternet.com
Telephone: 0044 07885 167845

Alastair Thomas

Managing Director of Arleigh Group
Email: alastair.thomas@arleigh.co.uk
Telephone 0044 07778 677799

Sophie Dixon Quere

Group Director Product Management EMEA
Email: sjgquere@gmail.com
Telephone:00 33 6 08 41 98 82